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Paid social - budget sweet spot

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Budget distribution in your paid social campaigns.

After figuring out the overall goal of your campaign…

... it’s time to allocate your budget.

But this can be tricky because, most likely, you’ll be running multiple ads within one campaign.

And those ads can have different objectives.

So, how do you distribute your budget between different objectives?

After analyzing a lot of campaigns, we found a budget sweet spot to get the best results across different objectives.

550 DKK per day (70€) → per 100,000 people in your target group

So, if your target group is half a million, you’ll have to multiply the 550 DKK/70€ by 5.

And that will be your daily budget.

Want to learn more about budget allocation?

Sign up for our webinar, where Kristoffer will go more into details about allocating budgets for your campaigns.

Link below.


#socialmediaadvertising #campaign #budgeting

Shoot me a message if you're curious to learn more. I'm always up for a chat.