Brand awareness: G2 customer reviews
Paid social ads with the objective to raise awareness through sharing customer testimonials.
I was responsible for:
- Ad's copy
- Creative (Photoshop, Canva)
- Setting up the campaign in LinkedIn Campaign manager and Facebook's Ads manager
Platforms: LinkedIn, Facebook, Instagram
Objective: Brand Awareness
Number of variations: 3
Version 1
Headline: Best Paid Social Media Analytics Tool - 30 days free trial
Copy: In Casper's own words: “It is well worth the money. By using it to optimize your ads it will easily save you the money you spend on the tool.”
Visual: Static image
Version 2
Headline: Get a free 30 day trial
Copy: In Michelle's own words: “When signing up for the platform, I did not know they would be so invested in our success and be such great sparring partners.”
Visual: Static image
Version 3
Headline: Get a free 30 day trial
Copy: In Martin's own words: “ I can't recommend the product and their team enough - and it's much cheaper than any other product on the market.”
Visual: Static image
Shoot me a message if you're curious to learn more. I'm always up for a chat.
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