Cold outreach sequence - affiliate networks

Cold outreach sequence consisting of 4 emails. The sequence was targeted a selected list made in HubSpot.

My responsibility:

• Colaborate with sales on the messaging
• Writing and editing

1st email

Hey (name)

Using affiliate networks for data tracking is tough. It’s a problem especially when you use multiple networks the size of AWIN. All of them show their data in different places and they use different tracking methods.

Imagine if there was a solution with much easier usability:

• Fast setup
• Centralised data across networks
• Unified data sets that you can always find in the same place

Would it help your team if they could consolidate affiliate data faster?

2nd email

Hey (name)

Let’s face it. Using a clunky affiliate tool is as pleasant as stepping into dog poo on a sidewalk. You immediately feel worse. You start swearing at the owner “Why can’t they just clean it up?!” For the next few minutes, you remain annoyed until you forget about the experience.

Imagine that your day doesn’t have to get ruined by a clunky tracking tool. Instead, you and your team get uplifted by how simple it is to find all your performance data. And how smooth it is to navigate the tool.

That’s what Heylink’s platform is all about. Making your day-to-day easier when you’re getting insights on your performance.

You can take a look at what Heylink looks like on this open account.

Does this sound like a solution that could help your team right now?

3rd email

I get it, [Contact: First name]​ - we need affiliate networks to run as many fruitful campaigns as possible.

It's just not always *that* fun to share food when you cooked the whole thing up yourself. Imagine being able to prepare the best deals/meals with your best advertisers so you don't always have to share.

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Our platform shows you your best advertisers and allows you to create and track direct partnerships.

Are you game to explore how Heylink can help with this?

4th email

Hey (name)

Nobody likes paying entrance fees when applying for an affiliate program. You don’t even get the guarantee the brand of your choice will accept you. That can feel like a slap in the face. You pay all the fees and still don’t get approved for the brand.

But you can avoid long-winded applications and their fees altogether.

Heylink lets you track your performance across networks and advertisers so you can find the best-performing brand. Then you can build a partnership with the most profitable brand directly in Heylink. Effectively avoiding the challenges of getting approved for their campaigns.

According to our customers, the process is easy:

“During the initial setup, the team walked me through how I can invite and onboard my direct partners by myself. It was pretty easy.” - Rewardsweb

Have you tried building direct partnerships before?