Cold outreach sequence - review site segment

Cold outreach email sequence consiting of 3 emails. THis sequence targeted specific segment created in HubSpot targeting owners of review websites.

My responsibility:

• Colaborate with sales on the messaging
• Writing and editing 

Hi (name)

I’ve been exploring top review sites worldwide that excel in affiliate marketing, and (lead’s domain) stood out for its impressive setup and volume.

While reading through your reviews, I noticed links spread across various networks, which got me curious, what data management tool are you using?

Consolidating affiliate data into one unified system gives a big-picture view of performance. This consolidation makes optimizing affiliate strategy far simpler, aiding in pinpointing your most valuable traffic sources. Centralizing your data not only streamlines strategy but also helps in staying relevant with your audience by providing the key insights.

I’d love to share my tips on how (lead’s domain) can use consolidated reporting across networks to boost affiliate marketing.

How about a brief call to go over those opportunities?

Looking forward to go through this together!

Hi (name)

Diving deeper into (lead’s domain) reviews got me thinking, how do you review (pun intended) your traffic sources? One thing is knowing how reviews perform - content wise, the other is knowing where the buying ready audience comes from.

It’s sure nice when direct traffic generates 59% of your total traffic but if the conversion rate is 2%... well, you strike me as a person who values converting traffic over empty large volumes.

To increase CR you’ll need to see all your traffic source (direct, SEO, paid…) and view them within the context of your review. Is the review targeting broader interest within your audience or is it focused on specific use case? Can you see the difference in traffic volume vs CR if you compare the broader interest vs specific?

I’m happy to discuss (lead’s domain)’s optimization strategies with you to spike the CR of your traffic. Shall we chat this week?

Looking forward to discuss traffic source tactics with you!

Hi (name)

The level of detail (lead’s domain) gives your readers a well-researched and unbiased review is on spot! It got me curious about your approach to tracking multiple parameter at a page level.

Knowing from experience, gaining insights from granular SubID data, like marketing IDs, product IDs, user IDs, split test, gives clarity for optimizing strategies to boost CR.

Setting the relevant tracking parameters is technical, but if done right, spotting the signals of what content works and what doesn’t become easier.

I’m happy to share insights on how (lead’s domain) can select and review these parameters effectively to boost CR. How about a chat this week?

Looking forward to our discussion!