Client list: product update

Product newsletter with the purpose to inform clients about new features.

This email was sent out through HubSpot.

Subject line: 4 New features simplifying your overview

Copy:

We released a bundle of new features that will make your life easier:

• Hide/Show data
• View your breakdowns as percentages
• Upgrade to benchmarks
• Percentage in Result widget

Let’s dive in!

Hide/Show data

You can manually select which data groups in your Breakdown, Campaign and Campaign Filter widgets you want to show and which you want to hide.

One way of using the Hide/Show feature is to use it as a manual threshold (Hiding the underperforming groups). Or removing a group with a lot of data to better see the smaller groups.

Another way is to use the Hide/Show feature with your filters. It’s super handy if you need to create multiple filters on the same level - campaign/ad set/ads level.

Let’s say you want to create 2 different filters on the ads level. One filter groups your data by creatives, the other by your ad’s copy.

Before, you were only able to see both filters, for creatives and copy, in one widget. Which can sound nice but in most cases it was a bit confusing to quickly find the best-performing groups. Especially if you have a lot of variations in both filters.

After, with the Hide/show feature you can create both filters on the same level and simply create two widgets. One widget will show only the filter for creatives and the other only for your copy.

Percentage in breakdowns

Instead of viewing your breakdowns only by the specific number, you can view it by percentages.

One way of using it is to compare your spend and your campaign’s action by percentage. For this, create 2 breakdowns. Set the first one for spend and the other for action (link clicks, conversions…) View both widgets by percentages and see if the numbers add up. If one data group in your breakdown has higher spend but lower actions it can be worth investigating.

Upgrade to benchmark - select a specific date range

Select the specific date range when you’re benchmarking against one of your other dashboards.

Imagine that you just finished running your campaign that went on for a few weeks. For the benchmark, you want to use a bundle of campaigns that ran for a few months. But you’re interested only in a specific time range from this bundle duration (let’s say the last 3 weeks). You can now select it when you’re applying a benchmark to your dashboard.

Percentage in Result widget (result vs. benchmark)

In your Result widget, after applying the benchmark you can see the percentage difference between your current numbers and those from your benchmark. It makes it super easy to spot any major differences and if they make sense.

For example, if your spend went 40% lower and your action went lower by 20% than what’s in your benchmark, those can still be good numbers. Because it can mean that for 40% less in your budget you lost only 20% of your actions.

Cheers

- Patrik

P.S. Feel free to reach out if you need help with using any of these new widgets. We’re always happy to help.

Shoot me a message if you're curious to learn more. I'm always up for a chat.

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